What is your sales and customer data base looking like at the moment? If I opened it up, what might I find?
If I made a few calls how many wrong numbers would I get?
How many decision makers have left to join another company
Are the companies listed on there still trading?
How many have moved premises
Have they merged with another company or been taken over by an overseas business?
Are you emailing them and finding that emails are bouncing back?
How many sales brochures are being returned as no longer at this address?
If you have answered yes to any of the questions above, your data needs cleaning. Data needs to be updated on a regular basis. It decays by 30% per year and not keeping it up to date is expensive and time consuming.
Accurate data cleansing takes time and resources that could be used elsewhere in your company, and that is where we can help.
We clean data bases, finding the right decision makers and influencers along with email addresses and if possible direct phone numbers. We find out if companies are out of business and also if they have been taken over or merged. Postal addresses are confirmed and existing sales leads are confirmed or resurrected by our experienced staff.
What that means is that you have an up to date list of data that has been cleaned and checked and then will be ready to mail, ready to email and ready to post. You can restart your marketing efforts or customer service campaigns confident that the right people will have the best chance of seeing your message. Your sales team can make important calls, knowing that the data is accurate and up to date.
Of course as well as a sales database, many companies also have a customer database. Quite often there are old customers who have not ordered for a while. Are they still trading and are all their bank details and account details still up to date. Calling on your behalf we can cleanse your customer data base, our professional team have twenty years of data cleansing experience.
So you can now keep the data clean and tidy yourselves or you can retain our services to manage your data and regular checks on records that has not been called for a while to make sure that any important events have been recorded.
If you want to find out more about our data cleansing service, please call 01827 302848